Saturday, November 27, 2010

Airtel's New Logo: Pass or Fail ?

Airtel released a new logo recently.

It also announced that it had crossed 200 million customers.

The company says that the Logo is modern, vibrant and friendly. All the letters are in small caps which is supposed to suggest the need for humility. Here's the official declaration by the company. A.R. Rahman also composed a new signature tune for the company.  The Logo cost the company Rs. 300 crores. I mean the total cost for promoting the new logo is Rs. 300 crores.

I personally think its not worth it. The logo is not even good, leave alone great. I'm not the only one who think so. Almost all the people I have talked to think its not good. It definitely is not worth 300 crores.

There is also a large group of people who believe that the Logo is a combination of Videocon's Logo and Vodafone's colour scheme.

So the only thing left to say is, does the new logo pass or fail ? 
Is it really worth 300 crores? 
Does it improve Airtel's image or does it diminish it? 

If your views are contrary then please let me know. 



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